Why Three Years is Your Sweet Spot for Visionary Success

Hi Reader,

💡 Today's Niblit: In Vivid Vision, Cameron Herold demonstrates that a three-year vision provides the optimal timeframe for transformative business growth. Drawing from his experience scaling multiple companies past $100 million, he shows that three years strikes the perfect balance between ambitious dreams and practical planning.

🔑 Key Insight: The three-year timeframe is a strategic sweet spot for organizational vision. One year is too short to achieve anything truly remarkable, while five or ten years is too distant to feel real and actionable.

It's like planning a cross-country road trip. A one-day journey would limit you to nearby destinations, while a year-long expedition would have too many unknowns to plan effectively. Three years gives you enough time to reach an ambitious destination while still being able to map out a realistic route — you can see far enough ahead to dream big, but close enough to plan meaningfully.

Why does this matter? When your timeline is too short, you think too small. When it's too long, you lose focus. Three years creates the perfect tension between ambition and accountability.

🦉 Nibble of Wisdom: The future is close enough to touch, but far enough to transform.

🛠️ Practical Tip: Break your three-year vision into quarterly milestones. This creates manageable chunks while maintaining focus on the bigger picture.

🚀 Quick Action: Take 10 minutes now to write down where you want your company to be in exactly three years. Don't worry about how you'll get there — just focus on the destination.

🔍 Further Exploration:

• Review your current planning horizon — is it too short or too long?
• Consider how your decision-making might change with a clear three-year target.
• Explore the concept of temporal construal theory and how it affects our ability to plan for different time horizons.

🎬 Wrapup: Remember, three years is your window of opportunity — long enough to dream big but short enough to act now. By focusing on this sweet spot, you create the perfect conditions for meaningful growth. What vision can you formulate today to make these next three years count?

🔗 Links:

• Check out Vivid Vision by Cameron Herold on Amazon
• ​Vivid Vision on Kindle​
• ​Vivid Vision Audiobook​
• ​Read this book for FREE with a Kindle Unlimited trial

Looking three years ahead with you,

Tom "timeline optimizer" Bernthal

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